In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Given the numerous approaches and variables which contribute to leadership effectiveness, it is unlikely any single approach is sufficient. This article briefly discusses the leadership approaches most commonly associated with team sports with the intent of providing a foundational understanding of leadership to strength and conditioning coaches.

As a Strength and Conditioning Coach with the US Olympic & Paralympic Committee (USOPC), Jared Siegmund prepares athletes for the apex of achievement and perseverance. Siegmund shares that, contrary to public belief, the Olympic competition cycle is not every four years — Team USA athletes face fierce competition in World Series events along the way to qualify. He also speaks to the creativity required to coach Paralympic athletes, where missing limbs create unique biomechanics and hearing or visual impairments impact cueing. Siegmund touches on his principles-based programming architecture, sample adaptations, and USOPC’s interdisciplinary support team. Additionally, Siegmund and McMahon discuss the new generation of modern athletes who are more in tune with data and can control their preparation experience. The discussion concludes with the importance of a growth mindset and getting out of your comfort zone, as well as opportunities to enter elite sport. Connect with Jared on Instagram at: @jaredsiegmund_ or LinkedIn: @jared-siegmund | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Strength coaches make up the foundation of the NSCA since its beginnings more than four decades ago and continue to drive our purpose and passion. Learn more about obtaining the acclaimed CSCS® certification, gain knowledge through NSCA's peer-reviewed journals, and get inspired by NSCA's coaching podcast. From tools and resources to thousands of top professionals across the globe, you've got the support and the credibility of an association dedicated to your profession.

This article discusses baseball-specific strength and conditioning techniques, focusing on lower extremity training and improving shoulder mechanics.

Between the physiological, cognitive, and tactical skill demands, this article explains why fighter pilots should be considered tactical athletes and have access to resources like a professional sport athlete.

This article is intended to assist tactical facilitators in the construction of a well-designed tactical return to duty program to help combat against the musculoskeletal injury burden that exists within tactical professions.

This article provides a brief overview of the physical demands of table tennis, plus recommendations of specific strength and conditioning exercises to improve table tennis performance.

In this session from the NSCA’s 2015 Hockey Clinic, San Jose Sharks Strength and Conditioning Coordinator Mike Potenza discusses how to create a program that can help re-assimilate an injured hockey player’s body back to pre-injury functions and movements, and eventually back to competition. Potenza also covers the structure of an off-ice reconditioning program, the members of the performance team, methods for building a “return to skate program,” and reintegration procedures for the athlete.

Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.