Expectations for strength and conditioning coaches now extend far beyond the weight room. Athletes and sport coaches demand better data, deeper insight, and stronger performance. Faith Brown, Associate Director of Strength and Conditioning at George Mason University, supports women’s basketball and volleyball while collaborating with the Patriot Performance Lab. Brown describes balancing teams, testing, and athlete monitoring as a “circus act.” At the heart of her coaching is one goal: be the coach she wishes she had as a college track athlete. She demonstrates ways strength and conditioning coaches can contribute as scientists, creating impact and value outside the weight room walls. Brown shares how GPS, heart rate monitoring, and force plates support workload monitoring. However, she believes that technology should only be used when it answers a real question. Learn how to turn data into better training decisions, translate sport science so sport coaches buy in, and reach out to other coaches to refine your program. Connect with Faith on Instagram: @faithsabrown, LinkedIn: @faith-brown, or by email: fbrown20@gmu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs From the Episode: Explore NSCA’s Essentials of Sport Science, a foundational text defining the field and the role of sport scientists in high-performance environments. It also supports preparation for the Certified Performance and Sport Scientist® (CPSS®) certification exam.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

This article will highlight recent key dietary practices and provide practical applications for implementing these practices for firefighters.

This article in PTQ 11.4 shares the latest fitness news to provide personal trainers with strategies for perimenopausal clients. Visit NSCA online to read articles on exercise science and fitness.

This Personal Training Quarterly article explores the science behind strength training’s effects on mental health and strategies for integrating wellness programming. Visit NSCA online to read more on fitness news and exercise research.

This article in NSCA Coach shares a research-driven framework for dryland training in competitive swimming. Visit us online to learn more on sport performance and exercise science.

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.

The purpose of this article is to examine the critical role of core stability in soccer performance.

This Personal Trainers Quarterly article shares considerations to counteract the decline of muscular fitness in older adults. Visit NSCA online to read more on corrective exercises, health, and fitness

Paul Comfort, program leader for the Master’s degree in Strength and Conditioning at the University of Salford, talks to the NSCA Coaching Program Manager, Eric McMahon, about his desire to continuously learn through practical application and research in the field. Topics under discussion include creating the post graduate program for the University of Salford, being a founding member of the United Kingdom Strength and Conditioning Association (UKSCA), and the complexities of technology in the weight room. Find Paul on Twitter: @PaulComfort1975 or Instagram: @PaulComfort1975 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs