If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainersOrganization and AdministrationProfessional Developmentsocial mediaemailingbuy-in2016-Personal-Trainers-Conference
Recipients of the William J. Kraemer Outstanding Sport Scientist Award are recognized for exemplary contributions and breakthroughs in the field of applied exercise and sport science.
This article examines ways that personal trainers can take steps in order to effectively reduce the risk of clients suffering a training-related injury.
Personal trainersExercise TechniqueProgram designpersonal traininginjury reductioninjury prevention
This article discusses the ratings of perceived exertion (RPE) scales and how to educate older clients to utilize them, as well as how to monitor and safely progress their training intensity.
Personal trainersProgram designRPEAging PopulationExertionExercise IntensityBorg
The purpose of this article is to provide fitness professionals with best practices on creating a program that uses red light therapy to aid in weight loss and weight management.