For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

This article is intended to provide an understanding of the demands of football from a bioenergetic perspective and provides a framework in which strength and conditioning professionals can design conditioning plans that focus on preparing athletes for competition.

It is incumbent on all youth coaches to provide youth with the very best opportunities to succeed and develop to the best of their potential. The 10 pillars of long-term athletic development and recommendations provide coaches with the information they need to help all youth reach their potential.

This column will explore specific investigations that evaluate the impact of PA and fitness on mental and physical health outcomes among firefighters and law enforcement officers.

The purpose of this article is to help both personal trainers and clients with seven main concepts within exercise physiology that will improve training effectiveness and assist in explaining the body’s response to exercise.

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state level. NSCA’s Midwest Regional Coordinator provides oversight and training to local state directors. Members in the Midwest Region can connect at local and regional events as well as on Facebook to others in this area.

Colorado Springs, CO – As it celebrates its 10th anniversary, the National Strength and Conditioning Association Foundation is proud to announce the recipients of the foundation’s 2017 grants and scholarships. Since the foundation’s creation in 2007, it has awarded 120 grants and 440 scholarships, totaling over $2 million.

Molly Galbraith, Woman-in-Charge at Girls Gone Strong, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the history of bringing Girls Gone Strong to fruition and filling the void of fitness information geared towards women. Topics under discussion include getting involved with the fitness industry and the NSCA, how to better coach women in a fitness setting, and creating educational content to support those who want to learn more. Find Molly on Instagram: @themollygalbraith or @thegirlsgonestrong

This article describes an innovative approach that was used to implement a long-term athletic development (LTAD) program in a health club, and includes the steps used for implementation.