The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

The purpose of this article is to discuss the gray area that should be considered when it comes to implementing weightlifting exercises.

Hunter Schurrer, Contracted Human Performance Specialist for Fort Lewis Washington 1st Special Forces Group talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach Schurrer’s experience working with collegiate athletes, his mentors at the beginning of his S&C career, and his transition from D1 athletics to Tactical Strength and Conditioning. Topics under discussion include coaching colligate athletes, transitioning to the tactical setting, and training special forces groups.

Kurt Hester, Head of Sports Performance at Louisiana Tech University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from weight lifting at 12 years old to training collegiate football athletes today. Topics under discussion include starting a business, pioneering strength and conditioning, and the interview process. Find Kurt on Twitter: @thekurthester or on Instagram: @hesterkurt | Find Scott on Instagram: @coachcaulfield

Hear from Lacey Jahn, Head Strength and Conditioning Coach for the United States Marine Corps East School of Infantry. Jahn shares her unusual path into strength and conditioning with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including stops in curriculum development and working as a lifeguard. Learn more about tactical strength and conditioning jobs, athletic qualities as they relate tactical performance in the military, and the how to approach attending strength and conditioning education events as a young coach. You can reach out to Lacey on Instagram: @laceylyrla | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This NSCA Coach article describes how to manipulate movements, lifts, and rest periods in a way that controls time, space, and flow efficiently to creatively enhance athletic performance.

An organized, science-based, and evidence-based periodized program that is guided by capable and competent professionals is the most efficient and effective way to accomplish the task of returning from a shoulder injury to full active duty. The concepts of periodization paired with evidence-based strength and conditioning interventions provides the framework needed for tactical facilitators to accomplish this task.

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk. Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches. Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.

Sam Melendrez, full-time strength and conditioning coach for Discovery Canyon Campus High School, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the value of strength and conditioning coaches at the high school level. Topics include advice for those who are interested in strength training youth and high school athletes, programming fundamentals, and the value of applying classroom management skills in the weight room. Find Sam on Twitter: @sammelendrez2 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Thadeus Jackson, Assistant Strength and Conditioning Coach of the Green Bay Packers National Football League (NFL) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the importance of a support system in your career. Topics under discussion include the dynamics of working with professional athletes and how strategic data collection can make your organization better. Find Thadeus on LinkedIn: Thadeus Jackson | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs