This PTQ article shares a real-world story to give inspiration and practical advice on creating your own sport performance business. Visit NSCA online to read more on athletic performance and professional development.

After fifteen years with the Denver Nuggets, Felipe Eichenberger has witnessed the evolution of National Basketball Association (NBA) performance firsthand. The demands of an NBA season include 82+ games, relentless travel, and the challenge of staying fresh through it all. Eichenberger reveals their post-game lifting culture, driven by the philosophy: “If it’s a hard day, let’s make it hard.” Prioritizing compliance over hardware, he emphasizes flexible periodization and nailing the basics to meet each player’s needs — whether navigating injuries, tailoring programs to position demands, or microdosing training for longevity. At the heart of it all is buy-in, trust, and accountability. Eichenberger shares the importance of leveraging psychology, getting top players to set the tone for the team, and balancing consistency with creativity. With more jobs and awareness in NBA strength and conditioning than ever, this episode explores how to make an impact at basketball’s highest level. Connect with Felipe on Instagram: @eichbra and LinkedIn:@felipe-eichenberger | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Learn more about the National Basketball Strength and Conditioning Association (NBSCA), the Official Basketball Partner of the NSCA.

The importance of physical fitness is never greater than when lives are at stake. Specifically, professionals in law enforcement, fire/rescue, and the military need fitness and tactical athleticism to efficiently respond to calls and complete missions regardless of the obstacles, mixed terrain, interference, and dangerous environmental conditions involved

Field tests have become popular in applied exercise science and sport performance enhancement programs because of their simplicity and ability to generalize results. However, numerous confounding factors may influence the validity of test data from such evaluations.

Dave Terry, Associate Director of Sports Performance at Georgetown University, discusses simplifying the process of programming for coaches to optimize their team’s potential. Terry also talks about fostering a culture that his athletes can take beyond the weight room and implement into their lives after college.

This article serves to educate people about the menstrual cycle in the tactical female population. It provides a framework for how to work through the phases of menstruation to increase training response, and thus, overall success in military training.

As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level. Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

Colorado Springs, CO – Strength and conditioning coaches from across the nation will converge at the NSCA’s Coaches Conference on January 4, 2018 in Charlotte, NC to discover cutting-edge research and practical applications in strength and conditioning, presented by the industry’s most elite and respected experts.

Some research has found that static stretching can have detrimental effects on subsequent performance. This is not to say that static stretching should be eliminated from an athlete’s program, but it should be sensibly incorporated into the daily training regimen since chronic stretching can enhance the range of motion around a joint and potentially improve strength and power performance.