When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.

Rhodri S. Lloyd, lead author of the LTAD Position Statement, provides an abbreviated look at what long-term athletic development is and how strength and conditioning professionals can implement effective training strategies into programming to improve health, well-being, and growth.

Some positions within the fitness industry can be tricky to classify. This article helps businesses decipher the difference between a hired employee and an independent contracted position.

The U.S. Department of Health and Human Services (HHS) recently recognized the National Strength and Conditioning Association (NSCA) as one of the first organizations to join the National Youth Sports Strategy (NYSS) Champion℠ program. HHS released the NYSS in September 2019 in response to Presidential Executive Order 13824, which called for a national strategy to increase youth sports participation. The NYSS is the first Federal roadmap with actionable strategies to increase participation in youth sports, increase awareness of the benefits of youth sports participation, monitor and evaluate youth sports participation, and recruit and engage volunteers in youth sports programming.

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Carwyn Sharp presents, "Taking Research to Practical Application"

In this session from the 2019 NSCA National Conference, Gary Boros, Associate Director of Sports Performance at the University of Denver, and Chris Jarmon, Sport Performance Coach at Landow Performance, discuss the understanding of the science and research behind blood flow restriction (BFR); connects research insights in performance, rehabilitation, and general fitness; and discerns the ideal use cases, equipment, and training protocols for BFR.

Learn how to cultivate a client-centered coaching mindset. In this session from the NSCA 2017 Personal Trainers Conference, Matt Berenc, Director of Education for Equinox Fitness Training Institute, explains how to create an optimal learning environment for the client in the training session and develop an authentic coaching presence and style that meets the needs of both the client and personal trainer.

Find educational articles and videos, learn more about programs offered by the NSCA, find information on CEUs and continuing education, prepare for exams, online exam preparation and more.

Studies support the use of kettlebells for improving power, although evidence for using them to improve strength and aerobic fitness is still equivocal. Studies investigating the biomechanical properties of kettlebell training have been fruitful, and it may be useful for developing sprint running performance and for injury prevention.

There's risk in every business, but fitness professionals can often face higher risk than most. While personal trainer insurance can offer solid protection, fitness professionals can best protect themselves by understanding the fundamentals of risk management as they apply within the realm of sports and fitness. In this article, global insurance firm Integro Entertainment & Sports offers tips on how to best protect yourself and your business, defines common insurance terms, and provides an overview to understanding insurance conditions.