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If you want to manage the performance of assets worth hundreds of millions of dollars, you better know what you’re doing. At the elite and professional levels of sport, strength and conditioning coaches are responsible for managing the performance of teams’ most valuable assets – The Athletes.
As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level.
Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.
This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.
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