Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.

This article discusses the idea of Confucian adaptability as a framework for cultivating interpersonal skills for personal trainers.

Osteoporosis and low bone mineral density (BMD) are conditions that affect millions of people, and the amount of people afflicted is on the rise. To potentially reverse this trend, personal trainers can provide group sessions of high-intensity progressive resistance training to increase BMD and prevent osteoporosis.

Tactical Strength and Conditioning Facilitators® are professionals in tactical fields (e.g., military, fire and rescue, law enforcement and other professions) who apply scientific knowledge to improve performance, promote wellness and decrease injury risk. These Tactical Strength and Conditioning Facilitators help their peers improve on-the-job physical performance and reduce time off due to injury. Learn more about expanding your professional expertise with NSCA’s TSAC-F® certification!

The “7 Secret Weapons to Sales Success” were developed through interviewing some of the most successful personal trainers in the country, capturing the most relevant concepts from over a dozen sales books, and, most importantly, applying these concepts in the field with actual trainers. In this session from the 2015 NSCA Personal Trainers Conference, Robert Lewis Jr. empowers fitness professionals to take their career to new heights.

Learn the path towards working as a National Basketball Association (NBA) strength and conditioning coach, from coaching veteran Jesse Wright. Wright is a former President of the National Basketball Strength and Conditioning Association (NBSCA), and talks about how being a part of this group with fellow NBA coaches has improved advocacy and representation for strength and conditioning coaches in the NBA. Wright also shares his research relating to sociology and cultural topics to strength and conditioning. If you missed his presentation at the 2022 NSCA Coaches Conference in San Antonio, TX, Wright recaps this topic as it connects to the coaching experience. Tune in to learn steps towards becoming a more adaptable coach. Connect with Jesse on Instagram at: @jessekwright and on Twitter: @wrightstrength | Find Eric on Instagram: @ericmcmahoncscs and Twitter: @ericmcmahoncscs To learn more about strength and conditioning in the NBA, check out the National Basketball Strength and Conditioning Association (NBSCA). The Intent Is To Grow: A Young Coach Is Guided Along The Path To Becoming A True Professional

Matt Frakes, Director of Sports Nutrition at Notre Dame Athletics, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. This Gatorade Performance Partner Special Episode highlights the value of being an inclusive leader; the current level of support for diversity, equity, and inclusion (DEI) initiatives across the performance community; and how to foster inclusivity within your programs. Find Matt on Twitter: @SuperiorFrakes or Instagram: @superiorfrakes | Find Bryan on Twitter: @bdoo22 or Instagram: @bdoostrength | Find Jon via email: jonathan.jost@pepsico.com | Find Jon on Twitter/Instagram/Facebook: | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

What does a typical day look like for a sports performance coach? Nicole Shattuck shares her experience working with women’s lacrosse at Duke University, where ample resources fuel athlete outcomes. Start by examining her comprehensive approach to readiness that raises awareness for both athletes and coaches. Guided by data, Nicole uses insights to adapt workouts, manage physical and mental stress, and deepen the athlete-coach relationship. New to lacrosse? Nicole breaks down a detailed needs analysis, outlining workload management for different position groups. Plus, as the Chair of the NSCA Lacrosse Special Interest Group, Nicole provides opportunities for lacrosse professionals to connect. Follow her unique path from a background in business and the private sector to finding her calling in collegiate coaching. Driven by a desire to build a Duke University sport science department, Nicole also recently earned her Certified Performance and Sport Scientist® (CPSS®) credential and reveals how it empowers her relationships with allied health professionals. Connect with Nicole on Instagram at: @nicole_lilia or by email at: nicole.shattuck@duke.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join the NSCA Lacrosse Special Interest Group (SIG) online on Facebook, LinkedIn, or Instagram! Plus, get together in person at the Lacrosse SIG Meeting at the 2024 NSCA National Conference in Baltimore, MD. REGISTER NOW at NSCA.com/NSCACon

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2022 Coach of the Year Awards: Professional Strength and Conditioning Coach of the Year: Dan Dalrymple, CSCS, RSCC*E College Strength and Conditioning Coach of the Year: Liane Blyn, MS, CSCS, RSCC*E Assistant College Strength and Conditioning Coach of the Year: Ryan Metzger, MS, CSCS, RSCC

This article demonstrates the benefits and limitations of the front squat and goblet squat in training for the abdominals.