To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.

Learn about a framework for analyzing how knowledge is created through “coach talk discourses,” and how those discourses guide coaches’ thoughts, feelings, and practices. This article critiques the coach talk discourse of “buy-in” in order to provide strength and conditioning coaches with other ways to think about and understand coaching.

This article focuses on interprofessional collaboration for optimizing athlete return to sport (RTS).

Collegiate Strength and Conditioning: The KU Way

The Certified Performance and Sport Scientist (CPSS) is a practitioner with training and applied experiences across the scientific disciplines applicable to sport science and athletic performance (i.e., generalist) or predominantly within a select few (i.e., specialist). These scientific disciplines, as related to sports performance, include, but are not limited to: biomechanics, data science, nutrition, physiology, psychology, research methods, and strength and conditioning. A CPSS demonstrates competency in the application of scientific disciplines, assessment, training theory and process, needs analysis, monitoring, communication, and education with the primary goal of safely and effectively improving athletic performance.

The NSCA Foundation is seeking 1 individuals to serve on the Investment Committee for 3-year terms (2023-2026). The Investment Committee assists review the NSCA Foundation investments and work with the Board of Directors and Investment Manager to ensure appropriate stewardship of all funds. All work is done virtually and no in-person meetings are required.

The NSCA Foundation is seeking 1 individuals to serve on the Investment Committee for 3-year terms (2023-2026). The Investment Committee assists review the NSCA Foundation investments and work with the Board of Directors and Investment Manager to ensure appropriate stewardship of all funds. All work is done virtually and no in-person meetings are required.

The NSCA Foundation is seeking 1 individuals to serve on the Investment Committee for 3-year terms (2023-2026). The Investment Committee assists review the NSCA Foundation investments and work with the Board of Directors and Investment Manager to ensure appropriate stewardship of all funds. All work is done virtually and no in-person meetings are required.

Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.