Join Sgt. Ron Sheppard as he talks about physical fitness from the specialized tactical perspective - in this case, the Colorado Springs Police Department SWAT team. With more than 20 years experience, Sgt. Sheppard provides the operators' view of fitness and training.

Look at the end result and work back - not only in training your athletes, but in your career, says Mark Uyeyama, head strength and conditioning coach for the San Francisco 49ers. In this lecture from the NSCA's 2014 National Conference, Coach Uyeyama talks about his career trajectory and how he, as a coach, ultimately got to game day in professional football

Josh Leve, Co-Founder and President of the Association of Fitness Studios, discusses the current trends in the fitness studio industry in this session from the 2016 NSCA Personal Trainers Conference. Also covered is why personalization is the key to success, and insights into what is working and what is not.

In this session from the NSCA’s 2017 TSAC Annual Training, Matt Devine demonstrates the use of physical therapy exercises to enhance restorative and strength accessory work appropriate for various injury histories. Also discussed is a mindfulness practice to enhance recovery from injury and self-regulation.

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

David Crump, Owner of Spark Fitness and a business consultant, discusses the importance of utilizing systems to improve the customer experience.

Brandi Binkley, the 2015 NSCA Personal Trainer of the Year, shares her thoughts on the relationship between clients and personal trainers.

Listen in as Angelo Gingerelli, Assistant Strength and Conditioning Coordinator at Seton Hall University in New Jersey, tells the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about his journey in the strength and conditioning profession. Topics include working collaboratively as a strength and conditioning staff, positive social media practices, taking on additional staff responsibilities as an adjunct professor, and working with endurance athletes. You can reach out to Coach Gingerelli on Instagram: @finish_strong_book| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Hear from Cristi Bartlett, Assistant Athletic Director and Director of Olympic Strength and Conditioning at North Carolina State University, about her path through the professional ranks from student to department head. Bartlett talks to NSCA Coaching and Sport Science Program Manager, Eric McMahon, about making moves in the field, seeking opportunities for growth, the current state of strength and conditioning coach salaries, and other areas that can be improved in the profession. Connect with Cristi on Instagram: @bartlettc42| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This episode features Glenn Revell, the Head Strength and Conditioning Coach at Central Catholic High School in San Antonio, TX. “Coach Rev” shares insights and advice with NSCA Coaching and Sport Science Program Manager, Eric McMahon, from his transition to high school strength and conditioning from the college setting. This is a great episode for all coaches, teachers, and leaders to realize their value and impact within their community. Tune in to learn about important areas to develop knowledge and skills outside of the traditional strength and conditioning education. Find Glenn on Twitter: @glennrevell | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs