This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Dr. Tim Suchomel, Assistant Professor at Carroll University and Wisconsin State Director for the NSCA, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the emerging role of sport science in strength and conditioning. Topics under discussion include Suchomel’s growing involvement with the NSCA, as well as weightlifting derivatives and their benefits for more individualized performance adaptations. Find Dr. Suchomel on Twitter: @DrTSuchomel or Instagram: @drtsuchomel or NSCA Sport Science and Performance Technology Special Interest Group | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

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This article explains the connections between the upper and lower body and their influence on performance and recovery strategies in sprinting.

Contrary to popular belief, inflammation is the first stage in tissue repair, and it should be viewed and treated as such. This article will explain the physiological process of tendon tissue repair and compare the effects of various responses to tendonitis.

Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.

This article provides a few key tips on how to perform the deadlift more efficiently and safely. Some helpful coaching cues—such as keeping the head slightly up, activating the lats, and pushing the knees out—can assist a tactical athlete in executing the deadlift while increasing strength over time.

While acute inflammation is a normal response to high-intensity training, chronic inflammation results in depressed immunity and impaired muscle response. Learn about nutritional strategies to help balance exercise-induced inflammation to optimize performance outcomes.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

This article seeks to provide personal trainers with eight brief modifications that clients can benefit from if they suffer from both acute and chronic lower back pain (LBP).