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(214 found)

Developing Your Simple Personal Training Marketing Plan

June 1, 2017

Article Members Only

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Personal trainers Organization and Administration Professional Development PTQ Marketing personal training NSCA-CPT

The Importance of Proper Movement for Marines—Part 4: Movement Education

October 1, 2014

Article Members Only

In the final part of this four-part series on proper movement, the author recommends that the US Marine Corps screen the movement quality of each Marine and educate them on how to move correctly in order to reduce the risk of injury.

TSAC Facilitators Exercise Technique Program design HIIT movement assessment fitness for Marines injury prevention

NSCA’s Coaching Podcast, Episode 84: Dr. Chris Morris

Podcast

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Coaches Professional Development

Soldier Musculoskeletal Injuries, Risk Factors, and Recommendations

August 5, 2019

Article Members Only

Soldiers must be physically prepared to meet a broad range of challenges. This article is designed to help identify risks and discuss recommended strategies to implement in order to minimize those injury risks at the company, commander, and soldier level.

TSAC Facilitators Program design Organization and Administration Risk Factor Return to Duty Physical Readiness Training Musculoskeletal Injuries

Choosing Exercises—“The Crunch”

April 1, 2017

Article Members Only

Should personal trainers include the crunch exercise in an exercise program? The answer should always be, “it depends;” however, arriving at the best answer requires a process.

Personal trainers Exercise Technique Program design crunch exercise core training crunches

Circuit Strength Training with Ability-Based Modifications for Law Enforcement Recruits

March 4, 2019

Article Members Only

Circuit training is quick and effective way to induce training adaptations that are similar to the demands that tactical officers face in their career. This is a basic layout of a circuit training program that can be implemented to recruits during training to prepare them for the physical demands they will face.

TSAC Facilitators Exercise Technique Program design Tactical Circuit Training Training Recruits

Implementing a Time-Efficient Occupational Training Program for Law Enforcement Personnel

March 31, 2023

Article Members Only

This article discusses the findings of a recent study on the effectiveness of a time-efficient occupationally-specific training program to improve performance in qualities related to physically demanding tactical tasks in law enforcement officers.

TSAC Facilitators Program design Law Enforcement Officers Musculoskeletal Injury Warm-Up Recovery

NSCA’s Coaching Podcast – Special Episode – Team Builder, Leadership Developer, and Master Motivator with Jeff “Maddog” Madden

Podcast

Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Coaches Professional Development

Concurrent Cognitive and Physical Fitness Training – Part Two

March 29, 2024

Article Members Only

This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.

Personal trainers Exercise Science Program design Professional Development

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