One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

This article highlights the scientific evidence on exercises like the seated leg extension, leg curl, and adduction machines to highlight their potential benefits on enhanced performance and potentially reducing injury risk.

Hear an international perspective on the strength and conditioning field from Marcus Svensson, a Swedish National, who currently works in professional soccer with the Al Arabi Sports Club in the Qatar Stars League. This episode shares insights about access to NSCA resources from outside of North America, training strategies for soccer, and the importance of developing adaptability among strength and conditioning coaches. Tune in to expand your professional horizons as part of a global strength and conditioning community. You can also email Marcus at johanmarcussvensson@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Protein is a staple in the diet of resistance training individuals looking to maximize strength and hypertrophy adaptations. This article reviews the quality of plant-based and animal-based proteins, and what proteins are right on an individual basis.

This article describes an innovative approach that was used to implement a long-term athletic development (LTAD) program in a health club, and includes the steps used for implementation.

This second article of a two-part series continues the discussion of long-term athletic development (LTAD). This article provides practical application of the LTAD principles by examining two sample programs.

This article takes a closer look at training strength and stiffness in connective tissues.

This article discusses how high-intensity interval training may be an effective metabolic training method for soldiers trying to maintain physical preparedness during deployment.

This article is intended to provide an understanding of the demands of football from a bioenergetic perspective and provides a framework in which strength and conditioning professionals can design conditioning plans that focus on preparing athletes for competition.

Triathlons are unique compared to other sports as athletes are required to master three distinct disciplines: swimming, cycling, and running. This article lays out a training program that focuses on a balance between strength training and sport training to avoid overtraining and overuse injuries and to maximize performance in a multi-sport athlete.