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Gini Grimsley | Personal Training vs. the Mass Fitness Revolution: How to Stand Out

Podcast

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

Coaches Professional Development

Developing Leadership in Fitness Professionals

January 1, 2013

Article Members Only

Every fitness professional should strive to become a leader in the fitness industry. This will ensure continuity across the field of fitness and assist in the establishment of standards of professionalism.

Personal trainers Organization and Administration Professional Development personal training fitness professionals How to become a personal trainer

Simplifying the Rules to Programming for Special Populations

April 30, 2018

Article Members Only

By reviewing this simplified process of obtaining a client’s health history and physician release, designing an exercise routine with modified exercises, and providing exercises for paid clients versus general members, NSCA-CPTs can be confident prescribing a routine for those who suffer from chronic or temporary health issues.

Personal trainers Client Consultation|Assessment special populations health issues personal training nsca-cpt

The Interaction Between Metabolic Disorders and Personal Trainers

February 1, 2016

Article Members Only

With the current rise in overweight individuals, obesity, prediabetes, and diabetes, the role of qualified personal trainers is absolutely crucial for creating a more active and healthy society.

Personal trainers Nutrition personal training diabetes clients with diabetes personal training become a certified personal trainer become a personal trainer metabolic disorders

The Use of Artificial Intelligence Applications for Exercise Prescription by Personal Trainers – A Call to Action

December 29, 2023

Article Members Only

This article discusses the limitations and risks involved with artificial intelligence, such as ChatGPT, as a tool for personal trainers.

Personal trainers Program design Professional Development Programming Artificial Intelligence Software Ethics

Resistance Training for the Older Client – Should They Press, Squat, and Deadlift?

April 30, 2021

Article Members Only

This article discusses the importance of resistance training for older adults and considerations that personal trainers need to be aware of when working with this population.

Personal trainers Exercise Science Program design Client Consultation|Assessment Older Adult Resistance Training Activities of Daily Living Personal Trainer

Strength and Conditioning Considerations for Triathletes

November 12, 2018

Article Members Only

Triathlons are unique compared to other sports as athletes are required to master three distinct disciplines: swimming, cycling, and running. This article lays out a training program that focuses on a balance between strength training and sport training to avoid overtraining and overuse injuries and to maximize performance in a multi-sport athlete.

Personal trainers Coaches Program design Triathlete Multi-Sport Athlete Running Cycling Swimming

Five Strategies for Developing your Clients' Mindset for Success

August 18, 2025

Article Members Only

This Personal Training Quarterly article shares ways that personal trainers can help clients develop a growth mindset for success in their physical fitness. Visit NSCA online to read more on health science and fitness news.

Personal trainers Exercise Science Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Professional Development Functional Fitness Training Program Mental Health Growth Mindset Fitness Goals Long-Term Athletic Development

Basic Obstacle Race Program Design for a First-Time Participant

April 21, 2023

Article Members Only

The purpose of this article is to provide personal trainers an overview of training clients for their first Spartan Sprint event.

Personal trainers Program design Aerobic Endurance Muscular Strength Grip Strength

A Personal Trainer’s Guide to the Aspiring Bodybuilder

March 8, 2024

Article Members Only

This article will discuss the balance between what an aspiring bodybuilder may expect from a personal trainer, what a personal trainer is able to provide, and how a personal trainer can be a valuable asset towards the aspiring bodybuilder’s development.

Personal trainers Exercise Science Nutrition Program design Body Building Protein Personal Trainer Physique Hormones

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