Notice: The NSCA website is scheduled to undergo system maintenance from 12:00 AM - 2:30 AM EST. During this time, there may be short service interruptions across the site and some parts of the site may not be accessible. We apologize for any inconvenience while we work to improve the website experience and security.
Notice: The NSCA website is scheduled to undergo system maintenance from 12:00 AM - 2:30 AM EST. During this time, there may be short service interruptions across the site and some parts of the site may not be accessible. We apologize for any inconvenience while we work to improve the website experience and security.
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
Personal trainersOrganization and Administrationfitness studiopersonal training businesspersonal training
This article seeks to explain monitoring body composition, including how to assess it properly for an accurate evaluation to minimize errors in body fat estimation and maximize physical training.
Personal trainersProgram designTesting and EvaluationClient Consultation|AssessmentBody CompositionBioelectrical Impedance AnalyzersDual-Energy X-Ray Absorptiometry
Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.
Personal trainersProgram designClient Consultation|AssessmentCommunicationPersonal TrainerClient InteractionCoaching Cues
This Personal Training Quarterly article shares hospitalitydriven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.
Personal trainersProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentProfessional DevelopmentEncouragementEmpathyPositive MindsetContextual AssociationsClient SuccessMotivationGroup Fitness TrainingHospitality
In the intercollegiate athletic setting, the strength and conditioning coach can play a role in the development of student-athlete leadership. For the strength and conditioning coach to be a positive contributor to this effort, he or she must have a clear understanding of their role, the role of the sport coach, and the interaction and relationship between the two.
CoachesOrganization and AdministrationProfessional DevelopmentNSCA CoachStudent-athleteleadershipstrength and conditioning
This article provides a personal perspective on the art of coaching that stems from acquired knowledge, education, and real-world application through professional sports experience from working in human performance.
CoachesProfessional DevelopmentStrength and ConditioningValuesExperienceMission StatementRelationships
Soldiers in today’s Army should be exposed to realistic and stressful training scenarios. Additionally, they should be educated on the physical, psychological, and cognitive effects of combat and fatigue. Army Reserve Officer Training Corps (AROTC) cadets are an ideal training audience since they are already immersed in an academic environment.
TSAC FacilitatorsProgram designProfessional DevelopmentROTCTactical AthleteMilitary TrainingCadet Training
This article is intended to provide an understanding of the demands of football from a bioenergetic perspective and provides a framework in which strength and conditioning professionals can design conditioning plans that focus on preparing athletes for competition.