Expectations for strength and conditioning coaches now extend far beyond the weight room. Athletes and sport coaches demand better data, deeper insight, and stronger performance. Faith Brown, Associate Director of Strength and Conditioning at George Mason University, supports women’s basketball and volleyball while collaborating with the Patriot Performance Lab. Brown describes balancing teams, testing, and athlete monitoring as a “circus act.” At the heart of her coaching is one goal: be the coach she wishes she had as a college track athlete. She demonstrates ways strength and conditioning coaches can contribute as scientists, creating impact and value outside the weight room walls. Brown shares how GPS, heart rate monitoring, and force plates support workload monitoring. However, she believes that technology should only be used when it answers a real question. Learn how to turn data into better training decisions, translate sport science so sport coaches buy in, and reach out to other coaches to refine your program. Connect with Faith on Instagram: @faithsabrown, LinkedIn: @faith-brown, or by email: fbrown20@gmu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs From the Episode: Explore NSCA’s Essentials of Sport Science, a foundational text defining the field and the role of sport scientists in high-performance environments. It also supports preparation for the Certified Performance and Sport Scientist® (CPSS®) certification exam.

While a basic fitness assessment will always be a part of a comprehensive client assessment, there is an array of more sophisticated tests and measures that are available to the personal trainer today.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

In the "SEC of Division III," championships and high standards define the New England Small College Athletic Conference (NESCAC). Now in his 10th year at Trinity College, Bill DeLongis reinforces high performance is not about scholarships — it’s about culture, strategy, and buy-in. DeLongis outlines how small-school strength coaches manage high athlete-to-staff ratios, maximize resources, and create top-tier training environments despite fewer external incentives. He discusses Trinity College’s sport science partnerships, the power of internship-driven staffing, and why Division III athletes who are playing purely for the love of the game bring a unique level of motivation. Embodying immersive coaching, he explains how experiencing a sport firsthand (through playing, site visits, and athlete surveys) enhances training specificity and buy-in. As Chair of the NSCA Ice Hockey Special Interest Group (SIG), he shares strength strategies, lessons from Team USA Women’s Hockey, and key NSCA resources. His approach proves that any program can compete at the top — with or without scholarships. Connect with Coach DeLongis on Instagram: @billdelongis, LinkedIn: @bill-delongis, or email: bill.delongis@trincoll.edu| Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join DeLongis and other experts across sports and performance domains in the NSCA’s community-driven Special Interest Groups (SIGs) today. Take your sport-specific knowledge a step further with NSCA’s Strength Training for Hockey.

Sporting nine national championship rings, Coach Andrea Hudy stands as a titan in strength and conditioning. She joins co-hosts NSCA Coaching and Sport Science Program Manager Eric McMahon and Gatorade Team Sports Manager Jon Jost to reflect on her journey, including pursuing her PhD and the impact of lifelong learning. Together, they discuss the changing collegiate landscape, now resembling a professional environment with holistic, interdisciplinary collaboration. Hudy explains how early specialization may expedite later-career injuries, inspiring her to investigate gait mechanics. Name, Image, and Likeness (NIL) policies also mean a “bigger pot” for athletes, extending collaboration to agents and scheduling. They theorize collegiate athletes may face more stressors than professional athletes due to their academic schedule, training, and promotional travel — making time management and investing in longevity essential. Hudy describes her philosophy of education, motivation, and communication, built upon a foundation of honesty and healthy relationships. The trio examine the evolving strength coach skill set, including sport science elements, before offering advice for aspiring professionals. Reach out to Coach Hudy by email at andrea.hudy@uconn.edu or via social media on Instagram: @a_hudy, X/Twitter: @A_Hudy, or LinkedIn: @andrea-hudy. Connect with Jon Jost at: jonathan.jost@pepsico.com. Follow up with Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com. Don’t miss your chance to get involved as an NSCA Volunteer. Applications for most positions close soon on December 15. Find your role and apply now at NSCA.com/Volunteer.

Mike Snowden, University of Alabama Men’s Basketball Strength Coach, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about having a genuine relationship with head sport coaches. Topics under discussion include building players into the program, creating buy-in, and embracing new and unique career opportunities. Find Mike on Instagram: @mike__snowden or Twitter: @Mike__Snowden | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Brian Gearity, Program Director and Professor of the Master of Arts in Sport Coaching program at the University of Denver talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the sociology of strength and conditioning. Topics under discussion include continuing education, becoming a writer, and how to coach a variety of people. Find Brian on Twitter: @DrGearity | Find Scott on Instagram: @coachcaulfield

Emily Zaler, Assistant Strength and Conditioning Coach for the National Football League (NFL) Denver Broncos, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the benefits of being persistent and proactively seeking out opportunities in the field. Topics under discussion include working with professional athletes, facing adversity head on, and how no task is too small to show how you can add value to a program. Find Emily on Instagram: @ezaler or Twitter: @EZaler | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs