Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

The National Strength and Conditioning Association Foundation is proud to announce the recipients of its 2024 Research and Coaching Advancement Grants. This cycle, the Foundation will distribute more than $162,000 in grants and resources to 11 deserving NSCA Members within the strength and conditioning community. These grants fulfill the Foundation’s mission of supporting the National Strength and Conditioning Association (NSCA) by funding educational and research endeavors that enhance the practical application of strength and conditioning.

This article discusses the idea of Confucian adaptability as a framework for cultivating interpersonal skills for personal trainers.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2024 Career and Service Awards. Given annually, the distinguished Career Awards honor individuals who have made significant contributions to the strength and conditioning community throughout their careers.

Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.

This article provides a list of items that affect the ability to develop and retain quality fire fitness trainers and provides possible solutions to common challenges for program managers that make decisions for a facility or agency.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

All sports nutrition professionals should be able to answer basic nutrition questions. However, athletes with complex nutrition issues should be referred to the appropriate resource as explained in this book excerpt.