What defines true toughness in coaching? Dan Perlmutter presents an alternative to the “tough strength coach” stereotype, reframing success as adaptability, resilience, and relentless positivity. As Director of Sports Performance and Head Olympic Sports Performance Coach at Duke University, Perlmutter reflects on building a strong culture rooted in genuine relationships and longevity. He explains Duke’s structured approach to developing interns and coaching assistants, highlighting purposeful recruiting and intentional mentorship to transform passion into professionalism. Perlmutter emphasizes a gratitude lens and people-focused philosophy, always prioritizing the athlete in front of him. He also addresses how strength and conditioning coaches can navigate collegiate shifts, such as Name, Image, and Likeness (NIL) deals and the transfer portal, by reinforcing the weight room environment and culture. If you are seeking practical strategies to build a sustainable career and a workplace you look forward to each day, this conversation is your blueprint. Connect with Dan via email at dan.perlmutter@duke.edu and on Instagram: @theothercoachp | Meet the Duke University Sports Performance Staff on their website | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk. Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches. Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.

Squash demands speed, strength, and control at the edge of human range — but still suffers from a massive stigma around heavy lifting and underuse of strength and conditioning. Brigita Roemer is leading the shift as Director of Strength and Conditioning for U.S. Squash, where she oversees all off-court physical development. After suffering a devastating injury as a track and field athlete, she discovered strength and conditioning when a biomechanics team “put [her] back together,” setting her on a linear path in the profession. Assigned to a sport she had never heard of before, Roemer began by emphasizing injury risk reduction, full range of motion, and “strength at length” to meet squash’s extreme movement and deceleration demands. With frequent connective tissue injuries like sprains and strains, athlete availability remains a top concern. By prioritizing continuing education and building relationships, Roemer has helped U.S. Squash make history — on the path to LA 2028. Connect with Brigita on Instagram: @brigey_lux | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Elite strength and conditioning pros like Brigita Roemer rely on NSCA events to stay sharp, grounded, and connected. Join them at the 2025 NSCA National Conference (NSCACon) this July 16–19 in Kansas City, MO.

Former collegiate hockey athlete Cole Hergott thrived in the offseason, but it took a setback to accelerate his path in strength and conditioning. After losing his spot on the team, he channeled his work ethic into interning with Trinity Western University. Years later, he returned to his alma mater as Head Strength and Conditioning Coach. Only 25 at the time, Hergott recounts the unique challenge of coaching athletes who were older or previous classmates. Leading over 300 athletes as the sole full-time strength and conditioning coach, he quickly learned to “write all your plans in pencil,” while building trust, optimizing logistics, and adapting through COVID-19 disruptions. Hergott emphasizes mentorship and encourages coaches to lean on those who navigated similar challenges. As part of the NSCA British Columbia Advisory Board, he encourages listeners to share their practical insights at local events. Hergott’s journey underscores the value of continual growth and embracing uncertainty. Connect with Cole via email at cole.hergott@twu.ca | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs | Join the NSCA Canadian Community on LinkedIn! Learn more about volunteering with the NSCA at the local level at NSCA.com/Volunteer. Interested in presenting at a local or national NSCA event? Submit your application here.

Strength coaches build resilience in others, but sometimes life puts their own to the test. Katie Guillory, now Assistant Strength and Conditioning Coach at her alma mater, Louisiana State University (LSU), faced that test after a summer accident led to a below-knee amputation. As a former LSU softball captain with extensive knee and hip surgeries, Guillory explains her strong foundation for physical and mental recovery. For her, that means showing up and getting after it, even on hard days. Guillory encourages others to “act yourself into existence for a second,” believing that small, consistent steps — especially when motivation is low — are what build strong mindsets. Supported by the LSU community, she reflects on balancing relentless drive with vulnerability, accepting help, giving herself grace, and finding strength in connection. Her experience underscores that resilience is a lifelong mindset, reminding listeners that the same habits that build athletes can also rebuild their coach. Reach out to Katie on Instagram: @steel_guil and X/Twitter: @steel_guil | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Answer Bryan Mann’s “call to arms!” Many volunteer applications are open now through December 15. Step up and give back to your strength and conditioning community at NSCA.com/Volunteer.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

Matthew Ibrahim, Co-Owner of TD Athletes Edge, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about using setbacks as a learning opportunity. Topics under discussion include creating a holistic approach to a client’s training by collaborating with other professionals, and the importance of deceleration technique and eccentrics in his programs for skill acquisition. Find Matthew on Instagram: @matthewibrahim_ | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dave Forman, Director of Strength and Conditioning at Virginia Military Institute, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about becoming a strength coach. Topics under discussion include communication with athletes, appreciating the growth as a coach over time, and creating lasting impressions and relationships with athletes. Find Dave on Twitter: @VMIStrength

Learn about middle school and high school strength and conditioning from 2022 NSCA Coaches Conference presenter Elton Crochran. Coach “Croc” shares his story about transitioning from collegiate strength and conditioning to his work as the Strength and Conditioning Coordinator at Randolph Field School District in San Antonio, TX. Crochran is currently the Head Strength and Conditioning Coach at Veterans Memorial High School. He talks about his hands-on coaching session from Coaches Conference, as well as developmental milestones across key stages of long-term athlete development. Find “Coach Croc” on Instagram: @ecrock2 or Twitter: @TheCrocShow| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this episode, we hear from 40-year veteran strength and conditioning coach, Rock Gullickson. Rock shares his path from collegiate strength and conditioning to the National Football League (NFL), including how weight room conversations have changed over the years as well as his thoughts on growth in the field today. Listen in to hear Rock connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on lessons and insights for an impactful coaching career. Connect with Rock via email at Rock-Ter79@hotmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs