The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

With each experience of training a new client comes an opportunity to research, consult, and learn something new. The career-driven personal trainer will learn from their mistakes, build on their successes, and utilize their knowledge base with each new client they encounter.

Colorado Springs, CO – The National Strength and Conditioning Association (NSCA) is proud to announce that Coach Joel Raether has been selected as the NSCA’s Professional Strength and Conditioning Coach of the Year for 2020. Coach Raether becomes the sixth recipient of the award, which has been handed out since 2014. Award winners are selected by a volunteer committee, the NSCA’s Coaching Task Force, who determine the winner based on their contributions to the NSCA, their community, and the coaching profession.

The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

This article provides a blueprint and “mini-macrocycle” that will assist the personal trainer in creating a program design for older adults by offering organized templates, direction in selecting exercise components, and the creation of volume controls specific to the client’s needs.

It is the job of the personal trainer to help clients reach their goals in a safe and effective manner. However, it can be easy to lose sight of the big picture of a client’s life and have tunnel vision on specific training aspects that may not matter.

Dan Jahn, the owner of Maximum Sports Conditioning, talks to NSCA’s Coaching and Sport Science Program Manager, Eric McMahon, about cultural awareness for strength and conditioning coaches. Jahn discusses recent racial incidences related to coaches and athletes, and suggests ways that coaches and administrators can do better in promoting positive conversations around these difficult topics. Jahn also shares his experience as a private strength and conditioning business owner in the greater Seattle area and perspectives on being a well-rounded coach and mentor. Find Dan on Instagram: @daniel_jahn and follow the NSCA Diversity and Inclusion Committee on Facebook | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Every client should participate in a 20 – 30 min initial interview and consultation prior to participating in any physical activity. This process allows the personal trainer and client time to complete the strategy session form, physical activity readiness questionnaire (PAR-Q), professional liability form, and trainer-client agreement.