Ali Kershner, Director of Creative Strategy for Art of Coaching, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about overcoming adversity on the road to win the 2021 National Collegiate Athletic Association (NCAA) Division I Women’s Basketball Championship at Stanford University. Topics under discussion include the inequalities found at the NCAA tournament, being true to yourself as a coach, and working outside of the weight room to help strengthen coach-athlete relationships. Find Ali on Instagram: @kershner.ali or Twitter: @alikershner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses performance under stress, as well as factors influencing this performance in tactical personnel.

Because fitness test results are part of performance evaluations, smaller service members have an advantage in terms of attaining promotions, despite evidence that suggests that greater body size, strength, power, and load carrying capacity is correlated with tactical performance.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

This book excerpt provides examples of quickness drills that may improve the ability to identify a specific stimulus and to respond quickly and appropriately.

This article will highlight recent key dietary practices and provide practical applications for implementing these practices for firefighters.

The ketogenic diet, while controversial and a highly polarizing subject, has demonstrated promise as an alternative dietary strategy for weight management.

This article explores the critical role of nutrient timing in optimizing energy levels, supporting recovery, and enhancing overall physiological responses.

Nutrition plays an important role in the injury prevention and treatment of tactical professionals. Nutritional goals for healthy connective tissue are twofold: increase collagen content in connective tissues susceptible to injury and prevent a decline in collagen content to help mitigate injury and facilitate recovery.

In this article, three outstanding fitness professionals share their thoughts and experiences on the importance of communication in the personal training field.