Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Carwyn Sharp presents, "Taking Research to Practical Application"

This article discusses the macronutrients and micronutrients that are in milk and provides information to help athletes better comprehend the benefits of consuming milk as part of their nutritional intake.

In this session from the 2016 NSCA Coaches Conference, the Sports Science and Performance Manager for the Seattle Sounders Major League Soccer (MLS) team, David Tenney, discusses the “high performance model” in the American elite sports environment. Tenney delves into how this model impacts hierarchy and daily decision making, as well as the obstructions that many organizations face, how this model can help to drive decision making and optimize training strategies, and the different strategies that can help make this happen.

This excerpt from Developing Speed discusses the various start patterns that exist and how to include them in a speed development program.

Line drills can be an excellent way for athletes to improve their footwork, speed, and coordination. This article contains examples of several easy-to-implement line drills.

NSCA-Certified Personal Trainers® (NSCA-CPT)® are health/fitness professionals who use an individualized approach to train clients for the primary goal of improving their personal health and fitness. Learn more about becoming a certified personal trainer with the NSCA's CPT certification! Visit NSCA.com for information on personal trainer jobs, personal training certifications, personal trainer insurance and continuing education as you pursue one of the best personal trainer certifications.

This article discusses the balance between muscle protein synthesis (MPS) and muscle protein breakdown (MPB) to help individuals better achieve their goals in muscle hypertrophy.

This article from the TSAC Report shares dietary guidance, customized exercise programs, and strategies for integrating whole health for veterans. Visit NSCA online to learn more about exercise science.

In this episode, we hear from 40-year veteran strength and conditioning coach, Rock Gullickson. Rock shares his path from collegiate strength and conditioning to the National Football League (NFL), including how weight room conversations have changed over the years as well as his thoughts on growth in the field today. Listen in to hear Rock connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on lessons and insights for an impactful coaching career. Connect with Rock via email at Rock-Ter79@hotmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs