What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities.
Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs
Jim Davis, Director of the Good Athlete Project, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about developments in high school coaching, options for how to structure and fund a high school position, coaching for kindness, and the application of cognitive neuroscience to fitness and exercise.
The Tactical Strength and Conditioning Professional of the Year Award is awarded to the coach, researcher, tactical professional, educator, or administrator whose influential contributions to the field measurably result in its advancement in a way that exceeds the outcomes achieved by others.