In this session from the 2018 Personal Trainers Conference, Douglas Sheppard, Owner of J & D Fitness Personal Training Studio, discusses how hiring quality staff is one of the biggest challenges in strength and conditioning. He also discusses how he discovered where to find a good coach and how to effectively develop them.

Soldiers must be physically prepared to meet a broad range of challenges. This article is designed to help identify risks and discuss recommended strategies to implement in order to minimize those injury risks at the company, commander, and soldier level.

This article highlights some untapped opportunities within the healthcare industry, where personal trainers can still make a meaningful impact and promote health and fitness.

This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.

In this session from the NSCA’s 2016 TSAC Annual Training, Tonya Butler-Collins identifies key sources of funding from alternative sources outside of traditional banks. This session teaches how to partner with non-profit entities for grants and identify missions, visions, and goals in order to align appropriate partners for funding.

Coaches can help children and adolescents develop athletic ability by including motor skills training into sports practice and training. This approach is called integrative neuromuscular training.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

In this session from the 2019 NSCA National Conference, Gary Boros, Associate Director of Sports Performance at the University of Denver, and Chris Jarmon, Sport Performance Coach at Landow Performance, discuss the understanding of the science and research behind blood flow restriction (BFR); connects research insights in performance, rehabilitation, and general fitness; and discerns the ideal use cases, equipment, and training protocols for BFR.

A physical assessment continues to be one of the best ways to evaluate and measure physical preparedness and readiness of a military unit for job-related tasks and future missions. Tactical facilitators must consider multiple factors when developing testing protocols and programs, including leadership support, limited resources, and training cycle time constraints.