For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainersOrganization and Administrationpersonal training businesspersonal training careerhow to grow my personal training businesshow to become a certified personal trainerhow to become a personal trainerpersonal trainersPersonal training
This article is the first of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical communities.
Identify methods of prioritization and individualization within the training week plans to make training specific for individual athletes within the team setting. In this session from the NSCA’s 2016 National Conference, Ashley Jones explains how to design effective week plans for each of three major phases of a training year, and describes the format and content of key training areas of speed, strength, and fitness within each training phase.
CoachesProgram designPower trainingperiodized training planperiodizationspeed training
This article discusses utilizing long term athletic development (LTAD) as a framework for accountability and explores the benefits personal trainers can use to measure success.
Personal trainersExercise ScienceProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentFitness GoalsBody CompositionNutritionInjury Risk ReductionPhysical LiteracyMotor SkillsMuscle Strength
Learn how to cultivate a client-centered coaching mindset. In this session from the NSCA 2017 Personal Trainers Conference, Matt Berenc, Director of Education for Equinox Fitness Training Institute, explains how to create an optimal learning environment for the client in the training session and develop an authentic coaching presence and style that meets the needs of both the client and personal trainer.
Personal trainersProgram designOrganization and AdministrationTeaching ModelsPersonal TrainersEffective TrainingCoaching Clients
In this session from the 2018 Personal Trainers Conference, Douglas Sheppard, Owner of J & D Fitness Personal Training Studio, discusses how hiring quality staff is one of the biggest challenges in strength and conditioning. He also discusses how he discovered where to find a good coach and how to effectively develop them.
Personal trainersOrganization and AdministrationProfessional DevelopmentRecruitingMentorshipHiringNSCA-CPT
The American College of Sports Medicine (ACSM) 64th Annual Meeting was held in Denver, CO May 30 – June 3, 2017. Overall, there were more than 50 presentations with a military focus, an indication of the importance of this research. The following is a review of some of the presented research.
TSAC FacilitatorsExercise ScienceTSAC ReportTSACmilitarytactical strength and conditioning
In this article, three outstanding fitness professionals share their thoughts and experiences on the importance of communication in the personal training field.
Personal trainersProgram designProfessional Developmentpersonal trainingcommunication skillshow to be an effective personal trainerPersonal trainers
There are many factors to consider in the planning and implementation of any strength and conditioning program. With proper planning, tactical facilitators may be successful in preparing potential soldiers for the APFT.
TSAC FacilitatorsProgram designAFPTprogrammingfitness test
The purpose of this article is to discuss relationships between current fitness testing within the United States Army and its effect on overall tactical readiness.
TSAC FacilitatorsTesting and EvaluationArmy Combat Fitness TestMilitaryTacticalFoot March