For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Competence, autonomy, and relatedness are three keys to promoting a more intrinsically motivated athlete. These components can be combined in nearly limitless ways, which is especially important for the long basketball season.

This sample job description is intended to be used as a starting point for creating a job description that is appropriate for your situation.

This excerpt from the Essentials of Strength Training and Conditioning outlines what training typically looks like in the preparatory period, or off-season.

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.

Not all diets are appropriate for every population and this is especially true of an athlete who is expected to train and perform at a high level. Learn about the negatives of fad diets, potential pitfalls, and realistic dietary guidelines for athletes.

This article, tailored to individuals who do not have access to traditional equipment, will explore the exercise methods that less-impacted populations utilize during the shutdowns, and examine how those training effects can benefit strength-, power-, and hypertrophy-minded athletes.

Do you have a successful fitness team? The concepts described in this article are used to develop teams with personal trainers who are happy and have bought into winning cultures.

Are you looking for assistance in studying and preparing for the NSCA Certified Strength and Conditioning Specialist (CSCS) and NSCA-Certified Personal Trainer (NSCA-CPT) exams? Check out NSCA Exam Prep Live Clinics! These in-person educational clinics are offered in three formats: 1.5-Day, 2-Day and 3-Day options with a blend of classroom lecture and hands-on training.

NSCA-Certified Personal Trainers® (NSCA-CPT)® are health/fitness professionals who use an individualized approach to train clients for the primary goal of improving their personal health and fitness. Learn more about becoming a certified personal trainer with the NSCA's CPT certification! Visit NSCA.com for information on personal trainer jobs, personal training certifications, personal trainer insurance and continuing education as you pursue one of the best personal trainer certifications.