What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Coach Jay Spearman’s mission is to have a positive, lifelong impact on his students.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2025 Tactical Awards.

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state and provincial level. NSCA’s North Central Regional Coordinator provides oversight and training to local state and provincial directors. Members in the North Central Region can connect at local and regional events as well as on Facebook to others in this area.

Colorado Springs, CO – As it celebrates its 10th anniversary, the National Strength and Conditioning Association Foundation is proud to announce the recipients of the foundation’s 2017 grants and scholarships. Since the foundation’s creation in 2007, it has awarded 120 grants and 440 scholarships, totaling over $2 million.

This second article of a two-part series continues the discussion of long-term athletic development (LTAD). This article provides practical application of the LTAD principles by examining two sample programs.

This article discusses the importance of a strength coach in their institutions and how to effectively design and implement program mission, vision, and core values.