Not all smoothies are made the same, and due to the nature of process (i.e., mixing of ingredients), oftentimes the nutritional information provided may not be exactly reflected

Integrating weight room cues that are more consistent with those used to reinforce safer tackling techniques on the field may help with athlete retention and buy-in, and prevent potential confusion.

This article discusses the importance of resistance training for older adults and considerations that personal trainers need to be aware of when working with this population.

After going to a conference, networking, and returning to your normal schedule and location with all the new ideas, tips, and tricks, what happens then? The purpose of this article is to show how using questions and reflecting can help turn professional development activities into actionable improvements in your coaching practice.

This second article of a two-part series continues the discussion of long-term athletic development (LTAD). This article provides practical application of the LTAD principles by examining two sample programs.

This article is intended to provide an understanding of the demands of football from a bioenergetic perspective and provides a framework in which strength and conditioning professionals can design conditioning plans that focus on preparing athletes for competition.

The snatch is one of the most technically demanding competitive movements. This article focuses on barbell trajectory (or bar path), motor control, and the height of the bar relative to the athlete’s body.

This article discusses the importance of a strength coach in their institutions and how to effectively design and implement program mission, vision, and core values.

This article emphasizes environmental and nutritional dimensions in which there is enough robust evidence to make meaningful recommendations for sustainable nutrition practices.

Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.