Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Coaching staffs need to be mindful of how groups are formed for training, who the leaders are, and what group norms are established across the different combinations of athletes training.

Hear from Bri Kanz, Assistant Athletic Director of Sports Performance for Santa Clara University. Kanz connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on key stops along her professional path, including her most recent position at Stanford University. Learn how injury inspired Kanz to pursue strength and conditioning, about her move to the West Coast, and her enthusiasm for Olympic sport strength and conditioning. Kanz shares her insight on what it takes to be an effective strength and conditioning coach and where she sees the field going in the future. Connect with Bri on Instagram: @brikanz| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This excerpt from NSCA’s Guide to Sport and Exercise Nutrition briefly analyzes some of the research behind creatine and its application to sport performance.

Athletes in field and court sports require reactive agility—they must accelerate, decelerate, and change direction in a constantly changing environment. These requirements result in technical differences between sprinting in a field or court sport and sprinting the 100-m.

Colorado Springs, CO - The National Strength and Conditioning Association recognizes Avery Faigenbaum, Terry Todd, Andrea Hudy, and Jeff Chandler recognized for their career accomplishments.

This article provides high school strength and conditioning coaches with a comprehensive guide for implementing plyometric training for high school athletes effectively.