(163 found)
The Sales Presentation—An In-Depth Look and Building a Customized System for Success
December 31, 2018
Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
Personal trainers Professional Development Fitness Industry Personal Training Business Sales Sales Presentation
Fall Prevention Program Recommendations for an Aging Population
August 5, 2022
This article will discuss the role of strength training, stretching, and functional mobility exercises in reducing falls in older adults and provide a guide for creating a program.
Personal trainers Program design Older Adult Fall Prevention Balance Flexibility
Low Back Pain—Is Motor Control Exercise Superior to General Exercise? A Review of the Research
July 1, 2016
This article provides an overview of the scientific evidence comparing specific motor control exercise intervention to using a more general exercise approach, and concludes by discussing the practical implications for strength and conditioning professionals from an exercise programming perspective.
Personal trainers Exercise Technique Program design strength and conditioning personal training motor control exercise low back pain
Survival Swimming Performance Enhancement Workshop – Mental Skills and Virtual Reality to Manage Acrophobia
January 26, 2020
This article will highlight an intervention involving mental skills training and virtual reality (VR) to address acrophobia with this population.
TSAC Facilitators Program design Basic Pathophysiology and Science of Health Status or Condition and Disorder or Disease Mental Skills Training Virtual Reality Acrophobia Diaphragmatic Breathing
Simplicity is Key—Strategies for Improving your Coaching and Communication
September 17, 2018
Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.
Personal trainers Program design Client Consultation|Assessment Communication Personal Trainer Client Interaction Coaching Cues
Choosing Exercises—“The Crunch”
April 1, 2017
Should personal trainers include the crunch exercise in an exercise program? The answer should always be, “it depends;” however, arriving at the best answer requires a process.
Personal trainers Exercise Technique Program design crunch exercise core training crunches
Return to Play—Transitioning from Rehabilitation to Strength and Conditioning with the Football Athlete
February 25, 2019
Due to the high contact and intensity of football, injuries to the players are inevitable. Strength and conditioning coaches play a vital role in the athlete’s process of return to sport. This article is a detailed outline of the solutions that are involved with transitioning a football player from rehabilitation to strength and conditioning back to the field.
Coaches Program design Safety Basic Pathophysiology and Science of Health Status or Condition and Disorder or Disease Football Return to Sport Injury Rehabilitation Injury in Sport
How CASCE Accreditation Will Elevate Your Strength and Conditioning Program
CASCE accreditation is designed to help your program recruit more high-caliber students and prepare them for fulfilling careers in the strength and conditioning industry.
Fitness Marketing Foundations—The Basics and How to Implement Them Effectively
August 26, 2019
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainers Professional Development Business Marketing Networking Social Media Action Plan
From the Field – Chronicles of a High-Performance Strength and Conditioning Coach
June 17, 2022
This article provides a personal perspective on the art of coaching that stems from acquired knowledge, education, and real-world application through professional sports experience from working in human performance.
Coaches Professional Development Strength and Conditioning Values Experience Mission Statement Relationships
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