The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Mark Nutting presents, "Using Social Media to Build Your Business"

While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.

As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

The NSCA credentials should always be presented using a standard format. Please review the guidelines prior to listing the credentials.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

First, thanks to thousands of you who have taken the time to respond to periodic questions we’ve sent your way. Our goal in this process has been to use your feedback to make the NSCA a better organization. We have followed up on that feedback with phone calls to many of you in order to better understand your needs and challenges. We want to continue this process and provide routine updates on some of the changes we have made to better serve your needs.

In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article gives readers a personal insight into the qualities that a successful and credible personal trainer should have.

In this episode, Lilly Bernardi, Assistant Strength and Conditioning Coach at Hofstra University, talks to Eric McMahon, the NSCA Coaching and Sport Science Program Manager, about her journey from being an athlete to becoming a coach. Bernardi shares sentiments over losing her senior lacrosse season as a college athlete during the COVID-19 pandemic, and how it has fueled her motivational approach in coaching. The episode highlights the importance of building confidence as a young professional and adopting a growth mindset for career development. Additionally, the conversation delves into social media etiquette for coaches in the age of information sharing. Connect with Lilly on Instagram: @lilly_bernardi1 or by email: lilly.a.bernardi@hofstra.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs