The “7 Secret Weapons to Sales Success” were developed through interviewing some of the most successful personal trainers in the country, capturing the most relevant concepts from over a dozen sales books, and, most importantly, applying these concepts in the field with actual trainers. In this session from the 2015 NSCA Personal Trainers Conference, Robert Lewis Jr. empowers fitness professionals to take their career to new heights.

One area that can have great impact on the success of a high school athletic department is the strength and conditioning program. This session from the 2015 NSCA National Conference provides insights from Coach Kevin Vanderbush’s personal experience as the strength and conditioning coach at Ben Davis High School for 31 years. This session covers the most important components of strength and conditioning at the high school level and provides both the rationale behind certain practices as well as practical tips.

In this professional development session from the 2020 NSCA’s Coaches Conference, Sean Marohn, Director of Strength and Conditioning for the Cincinnati Reds Major League Baseball (MLB) team, explains how the coaching profession has evolved in MLB and what young coaches can do to set themselves up for success in the industry.

Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment, discusses his road map to staying relevant in a growing field of competition, provides alternate views of success and the long-term impact as a trainer, and offers insight into effective leadership qualities in this session from the NSCA’s 2018 Personal Trainers Conference.

A high-performance program brings a team of rehabilitation and performance professionals together under a common set of principles directed toward success. In this session from the 2015 TSAC Annual Training, Charlie Weingroff discusses how to create a high-performance program that can be highly successful and valuable.

Why are some behaviors so easy to change while others are so excruciatingly difficult? In this session from the 2015 NSCA Personal Trainers Conference, Annette Lang explains how to identify specific components that have contributed to success—or lack thereof—in changing behaviors and ultimately, habits.

Learn about the pros and cons of popular diets, and how each diet will impact the training of your clients. In this session from the 2016 NSCA National Conference, sports nutritionist, Marie Spano explains the key factors that determine dieting success, and shares resources to help your clients decide which approach is best for them.

On-field success in sports requires the ability to solve sport-specific problems and utilize speed and agility within the specific context of the game. In this session from the 2015 NSCA National Conference, Ian Jeffreys explains how adding a task-based approach to an athlete’s speed and agility training can help ensure optimal transfer from training to game performance.

Josh Leve, Co-Founder and President of the Association of Fitness Studios, discusses the current trends in the fitness studio industry in this session from the 2016 NSCA Personal Trainers Conference. Also covered is why personalization is the key to success, and insights into what is working and what is not.

The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.