In this presentation from the NSCA's 2013 TSAC Conference, Police Commander Thor Eells discusses how to develop and implement a fitness culture across your whole department.

Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.

Advice and guidance for firefighter-specific TSAC practitioners and trainers, including steps to building a health and wellness program for firefighters.

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.

This article discusses utilizing long term athletic development (LTAD) as a framework for accountability and explores the benefits personal trainers can use to measure success.

For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

The National Strength and Conditioning Association (NSCA) announces the results of its 2025 Elections, as selected by NSCA Members

Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes. You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.