What does a typical day look like for a sports performance coach? Nicole Shattuck shares her experience working with women’s lacrosse at Duke University, where ample resources fuel athlete outcomes. Start by examining her comprehensive approach to readiness that raises awareness for both athletes and coaches. Guided by data, Nicole uses insights to adapt workouts, manage physical and mental stress, and deepen the athlete-coach relationship. New to lacrosse? Nicole breaks down a detailed needs analysis, outlining workload management for different position groups. Plus, as the Chair of the NSCA Lacrosse Special Interest Group, Nicole provides opportunities for lacrosse professionals to connect. Follow her unique path from a background in business and the private sector to finding her calling in collegiate coaching. Driven by a desire to build a Duke University sport science department, Nicole also recently earned her Certified Performance and Sport Scientist® (CPSS®) credential and reveals how it empowers her relationships with allied health professionals. Connect with Nicole on Instagram at: @nicole_lilia or by email at: nicole.shattuck@duke.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join the NSCA Lacrosse Special Interest Group (SIG) online on Facebook, LinkedIn, or Instagram! Plus, get together in person at the Lacrosse SIG Meeting at the 2024 NSCA National Conference in Baltimore, MD. REGISTER NOW at NSCA.com/NSCACon

Musculoskeletal injuries are the primary source of disability in the United States military. With the integration of movement screens and the implementation of tactical strength and conditioning facilitators there can be success in reducing the amount of musculoskeletal injuries in the tactical populations.

Mike Minnis, Director of Performance Nutrition and Assistant Strength and Conditioning Coach for the Philadelphia Eagles National Football League (NFL) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, and guest co-host Jon Jost, a 27-year veteran collegiate strength and conditioning coach and Gatorade’s Team Sports Manager. This Gatorade Performance Partner Special Episode, highlights “The Power of Mentorship” and the importance of building quality relationships as the foundation of meaningful mentor and mentee experiences. Find Mike on LinkedIn: Mike Minnis, Twitter: @MMinnis89, or Instagram: @MMinnis89 |Find Jon via email: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Joe Denk, Applied Sport Scientist and Strength and Conditioning Coach for Naval Special Warfare, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about immediate and actionable sports science data for tactical athletes. Topics under discussion include the dynamic of working with tactical athletes, how resiliency and recovery are connected, and how technology has enabled coaches the ability to implement training programs effectively from a distance. Find Joe via Email: denkjc@gmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

In this episode, we catch up with 2014 NSCA Assistant College Strength and Conditioning Coach of the Year, Caitlin Quinn, about her current position at Toyota Racing. Quinn shares her path from working for over a decade in collegiate athletics at Florida State University to taking a leap into unfamiliar territory in National Association for Stock Car Auto Racing (NASCAR) with NSCA Coaching and Sport Science Program Manager, Eric McMahon. Learn about her needs analysis for working with youth developmental drivers, as well as physiological, behavioral, and nutritional factors that impact racing performance. This episode shares an alternative view on strength and conditioning culture and the expectations that we place on ourselves as coaches. Quinn opens up about creating harmony between professional and personal lives, as well as seeking out the best environment to continue development as strength and conditioning professionals. You can connect with Caitlin on Instagram: @thequinn.44 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This career series article focuses on the calling of the tactical strength and conditioning facilitator. It touches on the drive, commitment, and dedication necessary to work with tactical populations.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.