Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This article discusses lactate testing as a cost-effective alternative way to create advanced exercise prescriptions, as well as opening the possibility of being a new biomarker of metabolic health for personal trainers.

This article summarizes the relevant literature regarding post-workout nutrient timing and its importance to training adaptations, specifically increasing skeletal muscle hypertrophy and replenishing skeletal muscle glycogen stores.

This excerpt from NSCA’s Guide to Sport and Exercise Nutrition explains branched-chain amino acids

Trainer Tips are infographics designed to help you, an NSCA professional, educate clients and promote your services. These member-only resources can be used for client education, motivation, and promotion.

This article provides a background on the benefits of plant-based nutrition for athletic performance, recovery, and overall health.

This article, tailored to individuals who do not have access to traditional equipment, will explore the exercise methods that less-impacted populations utilize during the shutdowns, and examine how those training effects can benefit strength-, power-, and hypertrophy-minded athletes.

This Personal Training Quarterly article presents time-efficient fitness strategies to maintain physical and mental health during early parenthood. Visit NSCA online to read more on nutrition, health science, and fitness news.

This article explores the possible advantages of staying active during pregnancy and how it can positively impact health and well-being.

This short excerpt from Developing the Core details the importance of training the core musculature in tennis athletes.