Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This article aims to share practical application strategies that strength and conditioning coaches can use in fostering a positive change in their athlete’s performance by understanding intrinsic and extrinsic performance motivation and how to adopt an autonomy-supportive coaching style.

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses the importance of a creative and open mind in strength and conditioning coaches, as well as tips to develop it.

This article will explore aspects of the struggle of parents to maintain personal wellness with pre-school age children and offer strategies that may help personal trainers or their clients increase quality of life

After going to a conference, networking, and returning to your normal schedule and location with all the new ideas, tips, and tricks, what happens then? The purpose of this article is to show how using questions and reflecting can help turn professional development activities into actionable improvements in your coaching practice.

This article gives readers a personal insight into the qualities that a successful and credible personal trainer should have.

Strength and conditioning professionals must be proactive in fighting the challenges associated with time constraints and overtraining with their youth athletes. By applying the strategies explained in this article, a strength and conditioning professional can help a youth athlete perform at a high level when it matters the most.

This article seeks to explore weight bias and provide strategies to reduce weight bias behaviors.

This is the third and final article of a series on strength training practices for rowing and will focus on the energy systems development of rowing athletes.