This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

This article discusses the macronutrients and micronutrients that are in milk and provides information to help athletes better comprehend the benefits of consuming milk as part of their nutritional intake.

Tactical facilitators need to understand the movement patterns that first responders encounter because they can have a profound effect on underlying biomechanics and may contribute to excessive tissue loads.

Hunter Schurrer, Contracted Human Performance Specialist for Fort Lewis Washington 1st Special Forces Group talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach Schurrer’s experience working with collegiate athletes, his mentors at the beginning of his S&C career, and his transition from D1 athletics to Tactical Strength and Conditioning. Topics under discussion include coaching colligate athletes, transitioning to the tactical setting, and training special forces groups.

Dr. Patrick Ivey, Associate Athletics Director for Student Athlete Health and Performance at the University of Louisville, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the transition from strength coach to a director role in administration. Topics under discussion include perceptions of strength coaches, emotional intelligence, and continuing to grow where you are. Find Dr. Ivey on his website: pativey.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Contracted Human Performance and Optimization Coach of 2nd Ranger Battalion, 75th Ranger Regimen Jeff Carroll talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his start in the field of strength and conditioning and his transition from professional athletes to a tactical population and setting. Topics under discussion include: Carroll’s career path, coaching professional athletes, transitioning to tactical strength and conditioning, and the future of tactical strength and conditioning.

Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.

Sam Moore’s path into sport science is defined by taking risks and chasing meaningful questions. After a devastating knee injury as a collegiate athlete, Moore not only returned to compete, but she also discovered her calling in strength and conditioning. She recounts her coaching, sport science, and hybrid roles prior to leaving a full-time position to pursue her PhD at the University of North Carolina at Chapel Hill. Moore describes sport science as problem-solving and drawing evidence across disciplines to drive innovation. She discusses her research on female athlete availability in elite settings, including nuances like body composition, recovery, and high speed exposure in training. Moore advises young professionals to remain open-minded, pitch their ideal position if it does not exist, and go “all in”— knowing one decision does not define forever. Whether you are a coach or researcher, this episode delivers real-world insights on navigating your career with courage and curiosity. Connect with Sam on Instagram: @sammoorestrong and Twitter/X: @SamMooreStrong | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Hear from Lacey Jahn, Head Strength and Conditioning Coach for the United States Marine Corps East School of Infantry. Jahn shares her unusual path into strength and conditioning with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including stops in curriculum development and working as a lifeguard. Learn more about tactical strength and conditioning jobs, athletic qualities as they relate tactical performance in the military, and the how to approach attending strength and conditioning education events as a young coach. You can reach out to Lacey on Instagram: @laceylyrla | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This episode features Glenn Revell, the Head Strength and Conditioning Coach at Central Catholic High School in San Antonio, TX. “Coach Rev” shares insights and advice with NSCA Coaching and Sport Science Program Manager, Eric McMahon, from his transition to high school strength and conditioning from the college setting. This is a great episode for all coaches, teachers, and leaders to realize their value and impact within their community. Tune in to learn about important areas to develop knowledge and skills outside of the traditional strength and conditioning education. Find Glenn on Twitter: @glennrevell | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs