The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Mark Nutting presents, "Using Social Media to Build Your Business"

The purpose of this article is to describe the content and format of a collegiate introductory strength and conditioning course to induce behavioral changes in college students for lifelong physical activity and fitness.

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state and provincial level. NSCA’s North Central Regional Coordinator provides oversight and training to local state and provincial directors. Members in the North Central Region can connect at local and regional events as well as on Facebook to others in this area.

Casey Kramer, Assistant Strength Coach for the Chicago Bears National Football League (NFL) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about working with tactical, Olympic sport, and professional football athletes. Topics under discussion include advice for young coaches, scheduling strength and conditioning sessions in the NFL calendar, and different qualities coaches should seek to have outside of the weight room. Find Casey on Instagram: @caseykramer12| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article reviews the day-to-day operations of a strength and conditioning coach in the collegiate setting and identifies key factors that affect common coaching practices and athletic performance. Development of a dominant coaching style in controlling time, space, flow, and efficiency is examined to avoid problems and unintended negative consequences.

Emily Zaler, Assistant Strength and Conditioning Coach for the National Football League (NFL) Denver Broncos, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the benefits of being persistent and proactively seeking out opportunities in the field. Topics under discussion include working with professional athletes, facing adversity head on, and how no task is too small to show how you can add value to a program. Find Emily on Instagram: @ezaler or Twitter: @EZaler | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This three-part series shows how personal trainers can create a physically literate cradle-to-grave culture for all, with LTAD as the framework.

This article aims to share practical application strategies that strength and conditioning coaches can use in fostering a positive change in their athlete’s performance by understanding intrinsic and extrinsic performance motivation and how to adopt an autonomy-supportive coaching style.

By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.