Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

Hear from iconic strength and conditioning coach Tommy Moffitt as he debriefs on important lessons learned over a 34-year collegiate coaching career. Moffitt shares his perspective on the importance of training weightlifting movements, with NSCA Coaching and Sport Science Program Manager, Eric McMahon, and how these methods became an important element of “LSU Way” over an impressive two decades at the University. Topics include the development of young coaches, advice for landing an internship, and shared challenges we face in the strength and conditioning profession. In addition, Moffitt shares a new project he is currently working, the “Moffitt Method”, a new strength and conditioning and education service founded in 2022. Reach out to Tommy on Instagram: @tommymoffitt, Twitter: @TommyMoffitt, or by email at tommymoffitt5@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This section from the book, Developing Endurance, gives an overview of how to plan and develop a program for endurance athletes by following four steps.

This article in NSCA Coach shares exercise science comparisons between photobiomodulation therapy and cryotherapy. Visit us online to learn more on muscle recovery and red light therapy.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

This NSCA Coach article examines the importance of hip-shoulder separation on performance in baseball pitching. Visit NSCA online to read more on athletic performance and sport science.

This article reviews the basics of the Olympic lifts, including strength base, skill transfer, snatch progressions, and clean and jerk progressions. This article also covers several suggested practices for strength and conditioning coaches to fine-tune and progress learning and coaching of the lifts.

This NSCA Coach article explores how neck training programs can reduce the severity of sport-related concussions. Visit NSCA online to read more on sports science and athletic performance.