Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2024 Career and Service Awards. Given annually, the distinguished Career Awards honor individuals who have made significant contributions to the strength and conditioning community throughout their careers. Additionally, the Service Awards recognize those who have provided exceptional dedication and support to the NSCA’s journals or State and Provincial Director Program. Each winner will be formally recognized at the 2024 NSCA National Conference in Baltimore, MD, this July 10-13.

The purposes of assessment are to gather baseline data and to provide a basis for developing goals and effective exercise programs. Gathering and evaluating the various pieces of information give the personal trainer a broader perspective of the client. The process and the data collected assist the trainer in identifying potential areas of injury and reasonable starting points for recommended intensities and volumes of exercise based on the goals and fitness outcomes.

This article briefly explores some current research that has important implications for improving the readiness and lethality of military personnel.

In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Colorado Springs, Co – The National Strength and Conditioning Association (NSCA) is proud to announce that founder, Boyd Epley, the “Godfather of Strength and Conditioning,” has been recognized with the prestigious Lifetime Achievement Award from the President’s Council on Fitness, Sports & Nutrition (PCFSN).

Factors such as the types of exercises used, the number of muscle groups trained per session, the structure of the program, and the client’s training status and overall fitness level dictate training frequency.

Martin Rooney, Head Coach of Training for Warriors, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about defining a coach, balancing the coaching lifestyle, and myths and misconceptions about opening a gym.

Deceleration in court and field sports, such as football and soccer, is an important component of speed and agility. This book excerpt looks at how to train for effective deceleration.