If you want to manage the performance of assets worth hundreds of millions of dollars, you better know what you’re doing. At the elite and professional levels of sport, strength and conditioning coaches are responsible for managing the performance of teams’ most valuable assets – The Athletes.

Isolated muscle training methods do not necessarily transfer to better sports performance, because technique as well as strength contributes to successful performance. Resistance training for dynamic sports must involve ground-based movements that incorporate the coordinated stabilizing and dynamic functions of multiple muscles.

Strength and conditioning coaches should strive to teach athletes in a way they can understand: by hearing, seeing, and practicing. This article describes some techniques that a coach can use to accomplish this.

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The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

The goal of this brief review is to describe what classifies as high-intensity interval training (HIIT) and summarize the potential benefits for various populations: athletic, general, and clinical.

Congratulations to the NSCA's 2026 awardees for their dedication and contributions to the NSCA and the field of strength and conditioning.