This article provides an overview of the scientific evidence comparing specific motor control exercise intervention to using a more general exercise approach, and concludes by discussing the practical implications for strength and conditioning professionals from an exercise programming perspective.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Connect with a young researcher and coach on exploring strength and power topics within elite sport, including a deep dive into velocity-based training. This episode features Dr. Jonathon Weakley, of Australian Catholic University and Leeds Beckett University, discussing his path from growing up in New Zealand, working and studying in the United Kingdom, and performing coaching-centric research with athletes in Australia. Listen in as “Jono” connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on uses of weight room technology, providing appropriate coaching feedback to support athletic performance, and the global strength and conditioning and sport science landscape. This episode mentions the following research papers from NSCA journals: Weakley, J, Mann, B, Banyard, H, McLaren, S, Scott, T, and Garcia-Ramos, A. Velocity-Based Training: From Theory to Application, Strength and Conditioning Journal (43)4: 31-49, 2021 Weakley, J, Wilson, K, Till, K, Banyard, H, Dyson, J, Phibbs, P, Read, D, and Jones, B. Show Me, Tell Me, Encourage Me: The Effect of Different Forms of Feedback on Resistance Training Performance, Journal of Strength and Conditioning Research 34(11), 3157-3163, 2020 Find Jon on Twitter: @JonathonWeakle1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

No two days are the same for Will Gilmore as part of a team that oversees over 800 athletes across 200 sports at the Red Bull Athlete Performance Center. From surfers to skydivers, the facility provides an elite high-performance ecosystem for traditionally individual sport athletes. Gilmore highlights the need for remote programming and monitoring to support a constantly shifting roster. Together as a team, they navigate uncharted territory in action sports conditioning, guided by physiological demands and underlying energy systems. Gilmore and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss the shift in sport science from ample to actionable data to find, change, and measure what matters most. Gilmore reflects on his “career periodization” and having free time for friends and family while working corporate hours — a stark contrast with his background in Major League Baseball (MLB). The pair also emphasize proactive networking and education for future career opportunities. Connect with Will on Instagram: @will_gilmore_ or LinkedIn: @will-gilmore | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Want to get involved with the NSCA? Find peers who share your passion for a specific sport or topic in Special Interest Groups (SIGs), or apply now for Volunteer Leadership Opportunities!

The research reviewed in this article provides a baseline snapshot of clinically-relevant tools to screen, diagnose, and provide treatment that can improve behavior surrounding sleep, as well as quantity and quality of sleep in occupational firefighters.

This article provides a discussion around the evidence on creatine timing and supplementation.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

The purpose of this article is to describe the content and format of a collegiate introductory strength and conditioning course to induce behavioral changes in college students for lifelong physical activity and fitness.

This purpose of this article is to supply personal trainers with resistance training techniques, progressions, and cues that can assist their clients in overcoming sarcopenia and to eventually press to the overhead position pain free and with confidence.

The purpose of this article is to present evidence for implementing wellness coaching practices for enhanced dissemination of knowledge and improved efficacy of lasting behavior change, positively affecting the service member’s fitness performance levels and decreasing risk of lifestyle disease development.