One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.

Learn how to evaluate the performance model of non-traditional, freestyle sports, and subsequently design the preparation framework that will positively influence performance. In this session from the NSCA’s 2017 National Conference, Jeremy Sheppard explains how to provide an effective training environment that is embraced by the athletes, as well as the mindset of athletes who are rule makers and rule breakers, not rule followers.

Eating the right types of food, in the right amounts, and at the right times are the keys to staying healthy and performing well. But does it have to be so confusing and complicated? Do we have to dissect every little detail to maximize performance? What if we could instead find the few specific changes that lead to the greatest results in each of our clients?

Herbs, spices, and other whole foods contain bioactive substances that can purportedly improve health and performance in a variety of ways from increased metabolism, antioxidant activity, gastrointestinal health, greater neurotransmitter production, and more. In this session from the NSCA 2015 Personal Trainers Conference, Dr. Carwyn Sharp describes and defines nutraceuticals and functional foods, issues of potency and standardization, their potential uses for health and performance, future directions, and current trending products.

The framework of the athlete system is fragile, and thus susceptible to the “black swan” injury event. In this session from the 2016 NSCA National Conference, Greg Myer explains how to develop a training model focused on anti-fragility, by which athletes train to continuously regenerate and increase performance through the integration of random events, stressors, and volatility into their training regimen.

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

This article is the 11th in a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

The NFL Combine is a week-long evaluation process that allows NFL scouts, coaches, general managers, and owners to get an up-close and personal evaluation of the talent that comprises the given year’s draft class. This is a day-by-day program outline to maximize results and effort for the NFL combine.

How to Build a Successful Long-term Coaching Career

In this session from the 2015 NSCA Coaches Conference, Cal Dietz, MS, presents the best applications in training of several sports that can be applied to most sports at various times of the year. The systematic approaches and the reasoning behind the step-by-step approach to block training, and the application of specific needs in the sport and energy system training also are covered.