This article discusses three key areas that fitness professionals should investigate while on their pursuit of a strong career in the fitness industry.
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By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
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Exercise and physical activity are necessary for the development of optimal bone health, as well as the preservation of bone mass density (BMD) throughout life. It is imperative, as health and fitness professionals, to understand the impact of exercise on skeletal health and overall wellness and to serve as an educational resource for clients.
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David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
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The purpose of this article is to provide the reader some direction and suggestions for how to make the transition to online personal training smooth and successful.
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For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
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While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.
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