It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?
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By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
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Using the sled closely mimics real-time sports performance movements and activities because of the horizontal resistance opposing the vertical movements typically seen in a weight room setting. This article highlights a variety of sled training exercises designed to target the core musculature.
Personal trainersExercise TechniqueProgram designpersonal trainingcore trainingSled training
This article discusses three key areas that fitness professionals should investigate while on their pursuit of a strong career in the fitness industry.
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David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
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The purpose of this article is to provide the reader some direction and suggestions for how to make the transition to online personal training smooth and successful.
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Exercise and physical activity are necessary for the development of optimal bone health, as well as the preservation of bone mass density (BMD) throughout life. It is imperative, as health and fitness professionals, to understand the impact of exercise on skeletal health and overall wellness and to serve as an educational resource for clients.
Personal trainersExercise ScienceProgram designBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseasePTQbone massdensityBMDosteoporosispersonal training
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainersOrganization and Administrationpersonal training businesspersonal training careerhow to grow my personal training businesshow to become a certified personal trainerhow to become a personal trainerpersonal trainersPersonal training