One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

This article recommends how to split the responsibilities of planning and executing the platoon physical training formation from the company commander’s echelon to the individual soldier level.

This article discusses utilizing long term athletic development (LTAD) as a framework for accountability and explores the benefits personal trainers can use to measure success.

Bryan Mann, from the University of Missouri, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the future of velocity-based training, work-life balance, and getting a PhD while being a full-time strength and conditioning coach.

Coaching careers have chapters. Whether moving from one position to the next, or one area of the profession to another, veteran strength and conditioning coach, Matt Krause, understands this journey well. Krause was the 2018 NSCA Professional Strength and Conditioning Coach of the Year with an over 20-year career working in Major League Baseball. He shares his path from professional sports to today, working as the Health and Performance Manager in the Pasco County Sheriff’s Department, with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode includes insights for developing effective strength and conditioning programs across sport and law enforcement. The value of engaging with and learning from multiple areas of the profession is paramount throughout this episode, highlighting the value of leadership and versatility in an expanding profession. Connect with Matt on Instagram at @mck_inc or by email at info.pbsccs@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Follow-up on this conversation and learn more about strength and conditioning initiatives at the Florida’s Institute for Research, Security, and Tactics (F1RST) and in the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS).

This article briefly explains the two principles necessary for muscle growth.

The U.S. Department of Health and Human Services (HHS) recently recognized the National Strength and Conditioning Association (NSCA) as one of the first organizations to join the National Youth Sports Strategy (NYSS) Champion℠ program. HHS released the NYSS in September 2019 in response to Presidential Executive Order 13824, which called for a national strategy to increase youth sports participation. The NYSS is the first Federal roadmap with actionable strategies to increase participation in youth sports, increase awareness of the benefits of youth sports participation, monitor and evaluate youth sports participation, and recruit and engage volunteers in youth sports programming.

The NSCA is proud to name 30 new strength and conditioning coaches who have obtained the prestigious Registered Strength and Conditioning Coach® Emeritus (RSCC*E) designation in 2022, growing this exclusive group to a total of 213 coaches.