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(98 found)

Giving the Clients What They Want—A Personal Perspective

October 1, 2014

Article Members Only

It is the job of the personal trainer to help clients reach their goals in a safe and effective manner. However, it can be easy to lose sight of the big picture of a client’s life and have tunnel vision on specific training aspects that may not matter.

Personal trainers Organization and Administration Professional Development personal trainers how to be a successful personal trainer Personal training

Adapting to the Digital Transformation of the Fitness Industry

October 15, 2021

Article Members Only

This article presents advice on how personal trainers can step up their digital footprint and be successful in unprecedented times.

Personal trainers Professional Development Fitness Industry Personal Training Clients

Developing Your Simple Personal Training Marketing Plan

June 1, 2017

Article Members Only

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Personal trainers Organization and Administration Professional Development PTQ Marketing personal training NSCA-CPT

Examining the Efficacy of Common Fitness and Movement Tests—Personal Perspective

June 1, 2017

Article Members Only

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

Personal trainers Program design Testing and Evaluation PTQ Personal Training exercise assessment sales tactics

Is Now the Right Time to Start Your Own Fitness Studio or Gym? From Personal Perspective

July 1, 2014

Article Members Only

For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

Personal trainers Organization and Administration how to become a personal trainer NSCA-CPT personal training business fitness studio personal training

Top Ways to Drive Traffic to a Fitness Business

January 1, 2015

Article Members Only

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Personal trainers Organization and Administration personal training business personal training career how to grow my personal training business how to become a certified personal trainer how to become a personal trainer personal trainers Personal training

Bridging the Gap between Personal Training and Physical Therapy

April 22, 2019

Article Members Only

The purpose of this article is to define the roles of personal trainers and physical therapists and to learn how their combined expertise can influence long-term physical health improvements for their clients.

Personal trainers Program design Testing and Evaluation Client Consultation|Assessment Basic Pathophysiology and Science of Health Status or Condition and Disorder or Disease Physical Therapy Client Assessment Client Needs

Back to Basics: 3 Steps of the Initial Consultation

August 24, 2018

Article Members Only

Developing a truly successful program involves several layers that the personal trainer must address with time, competence, and critical thinking. A thorough and complete initial consultation can ensure that the personal trainer has all the data that they need to design a program that is time-efficient and successful.

Personal trainers Program design Organization and Administration Client Consultation|Assessment Personal Trainer Client Consultation Training Programs

Back to Basics: 3 Steps of the Initial Consultation

June 1, 2017

Article

Developing a truly successful program involves several layers that the personal trainer must address with time, competence, and critical thinking. A thorough and complete initial consultation can ensure that the personal trainer has all the data that they need to design a program that is time-efficient and successful.

Coaches Exercise Science PTQ initial consultation

How Social Media Affects the Legal Rights of Employees

June 4, 2016

Article

While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.

Personal trainers Legal Issues Professional Development NSCA-CPT personal training employment Social media

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