For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

This episode unites strength and conditioning perspectives across three continents. David Joyce and Dan Lewindon, the co-editors of High-Performance Training for Sports, discuss their new book, including the high-caliber list of expert contributors from around the world. Discussion centers on the expansion of performance environments to include new perspectives, and the increased need for professional collaboration to deliver maximally effective training programs. Learn about “Zombie Killers,” as Joyce and Lewindon share with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that provides insight into everyday coaching practices. Find David on Twitter: @DavidGJoyce | Find Dan on Twitter: @DanLewindon | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

There are many factors, both personal and environmental, that play a role in the success of a training and diet program for an individual client. This article looks at the factors to be aware of and some solutions to finding the best fit program for an individual client.

The purpose of this article is to discuss caffeine use in tactical populations and provide recommendations for responsible consumption.

This PTQ article discusses how Kaizen and the seven flows of personal training can streamline operations and improve the client experience. Visit NSCA online to read more on fitness news and performance optimization.

Decompressing after a workout, practice, or competition is a beneficial habit that can be achieved through breathing. This article provides an overview of the autonomic nervous system and guidelines for how to use breathing to calm, or balance, the brain and body.

This article from TSAC 76, describes first responder wellness and the effects of PPE on occupational performance. Visit NSCA online to learn about exercise science and tactical fitness.

The purpose of this article is to provide the reader some direction and suggestions for how to make the transition to online personal training smooth and successful.

This article explains different ways personal trainers can successfully retain their clients through coaching, accountability, attentiveness, knowledge, and service.

This Personal Trainers Quarterly article explains why personal trainers should understand how GLP-1 medications work. Visit NSCA online to read more on health science and fitness news.