For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainersOrganization and Administrationpersonal training businesspersonal training careerhow to grow my personal training businesshow to become a certified personal trainerhow to become a personal trainerpersonal trainersPersonal training
Both unilateral and bilateral training should be used to optimally develop basketball players. This article compares single-leg and double-leg training options and provides considerations and potential implications for training basketball athletes.
CoachesExercise TechniqueProgram designsingle-leg trainingbasketball conditioningdouble-leg trainingbilateral trainingUnilateral training
Female athletes in the United States have made great progress in sports since Title IX was enacted in 1972. Despite the progress they have made, female athletes have yet to gain full recognition for their athleticism and their achievements. The purpose of this article is to break down the stigma female athletes have received over the years and shine light on the differences that make female athletes a reward to train.
CoachesProgram designOrganization and AdministrationNSCA Coachfemale athletesstrength and conditioningTitle IXhs-coaching
Competence, autonomy, and relatedness are three keys to promoting a more intrinsically motivated athlete. These components can be combined in nearly limitless ways, which is especially important for the long basketball season.
CoachesExercise ScienceProgram designsports psychologytraining for basketballhow to motivate athletesMotivation
It is important for strength and conditioning coaches, sport coaches, athletic trainers, and administrators to recognize and address the evidence of stress within student-athletes in order to avoid chronic stress-related anxiety and injury.
CoachesExercise ScienceNSCA Coachstresscollege athletesstrength and conditioning
Older adults who desire to remain physically active at work, recreation, or sport can improve muscular strength, physical performance, and injury prevention if engaged in a properly designed resistance exercise program. The programming considerations presented herein may serve as a useful reference for strength and conditioning professionals working closely with active older adults.
Personal trainersCoachesProgram designOlder AdultsTraining older populationResistance Training
This article provides a personal perspective on the art of coaching that stems from acquired knowledge, education, and real-world application through professional sports experience from working in human performance.
CoachesProfessional DevelopmentStrength and ConditioningValuesExperienceMission StatementRelationships
This article aims to share practical application strategies that strength and conditioning coaches can use in fostering a positive change in their athlete’s performance by understanding intrinsic and extrinsic performance motivation and how to adopt an autonomy-supportive coaching style.