One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.

Learn how to evaluate the performance model of non-traditional, freestyle sports, and subsequently design the preparation framework that will positively influence performance. In this session from the NSCA’s 2017 National Conference, Jeremy Sheppard explains how to provide an effective training environment that is embraced by the athletes, as well as the mindset of athletes who are rule makers and rule breakers, not rule followers.

Herbs, spices, and other whole foods contain bioactive substances that can purportedly improve health and performance in a variety of ways from increased metabolism, antioxidant activity, gastrointestinal health, greater neurotransmitter production, and more. In this session from the NSCA 2015 Personal Trainers Conference, Dr. Carwyn Sharp describes and defines nutraceuticals and functional foods, issues of potency and standardization, their potential uses for health and performance, future directions, and current trending products.

The framework of the athlete system is fragile, and thus susceptible to the “black swan” injury event. In this session from the 2016 NSCA National Conference, Greg Myer explains how to develop a training model focused on anti-fragility, by which athletes train to continuously regenerate and increase performance through the integration of random events, stressors, and volatility into their training regimen.

In this session from the 2015 NSCA Coaches Conference, Cal Dietz, MS, presents the best applications in training of several sports that can be applied to most sports at various times of the year. The systematic approaches and the reasoning behind the step-by-step approach to block training, and the application of specific needs in the sport and energy system training also are covered.

In this session from the 2015 NSCA TSAC Conference, Matt Wenning explains the sumo deadlift, a foundational exercise for maximal strength development and a tool that is essential to the tactical population due to its movement pattern. The ability to learn proper technique and progressions with this exercise can help to improve a tactical athlete’s performance and decrease the likelihood of injury because it trains major muscle groups and multiple joints at the same time.

Athletes are highly vulnerable to pervasive supplement marketing and are largely unaware of how real, whole–food solutions stack up to some of the most popular supplements on the market. In this session from the NSCA’s 2016 Coaches Conference, sports dietitian Lara Gray presents a variety of nutrient profile comparisons between top–selling sports supplements and whole–food options that can alternatively provide sustainable, cost–effective solutions to common training goals.

Identify methods of prioritization and individualization within the training week plans to make training specific for individual athletes within the team setting. In this session from the NSCA’s 2016 National Conference, Ashley Jones explains how to design effective week plans for each of three major phases of a training year, and describes the format and content of key training areas of speed, strength, and fitness within each training phase.

Learn how to effectively transition students from the classroom to hands-on coaching and apply theory into practice. In this session from the NSCA’s 2018 Coaches Conference, Liane Blyn and Travis Triplett discuss the importance of having a well-thought-out internship curriculum to educate future strength coaches and share strategies to assist future strength coaches in developing a coaching philosophy and presence in the weight room.

Confused about which diet is best? Alan Aragon examines the evidence behind the claims made by each of the main diet perspectives in this session from the 2015 NSCA Personal Trainers Conference. The questions answered include: “which diet is best for weight loss?” and “which diet is best for promoting health and preventing cardiovascular disease?” Individual goals and circumstances will be discussed as well as practical applications.