To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.

The purpose of this article is to identify and discuss the difficulties that can arise when performing physiological-based research with firefighters.

Given the high prevalence of injuries that occur during rucking, implementing an injury prevention program is paramount. Disseminating information on proper injury prevention training methods and reducing the risk of ruck-related back injuries can improve overall mission readiness with minimal lost training time.

In this first of a five-part series, Rachel Balkovec—the first female strength and conditioning coach in the history of professional baseball—provides an overview of her journey and how she got into professional baseball. This video starts with her recruitment by the University of New Mexico and includes her journeys to the Dominican Republic.

After going to a conference, networking, and returning to your normal schedule and location with all the new ideas, tips, and tricks, what happens then? The purpose of this article is to show how using questions and reflecting can help turn professional development activities into actionable improvements in your coaching practice.

David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

This book excerpt provides a step-by-step breakdown of the movements of the power snatch, from the starting position to the downward movement.

Get to know the 2024 NSCA Assistant College Strength and Conditioning Coach of the Year, Kenna Smoak-Minnici. After accepting her award at the 2024 Coaches Conference, she connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the unique coaching rigors at the prestigious military academy, Army West Point. The episode goes beyond the demands of sport-specific training to developing student-athletes and leaders for sustained success in the military. Smoak-Minnici highlights the role of family along her journey as an athlete and strength and conditioning coach, as well as the importance of always pushing yourself to go beyond the norm. Connect with Kenna on Instagram at: @kenna_minnici or LinkedIn: @kenna-smoak-minnici | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Did you enjoy the episode? Don’t forget to nominate a deserving strength and conditioning coach for an NSCA Coach of the Year Award at NSCA Awards.

Rushing into administering a training program can greatly hinder long-term gains for the client. This article explains the key components of the client interview, or as it is commonly referred to, “success session.”

This article briefly describes how individuals can have the same training program, but have large fluctuations in the adaptation responses due to genetic and life style factors.